Episode 44

044 Ervin Ang - Engaging Your Audience with Email

In this SaaS Fuel™ episode, Jeff rides the wave with Ervin Ang.

Ervin discusses how to stay out of junk mail, engage your audience and deliver value through email marketing. We'll also be talking about how to leverage the power of email marketing to grow your SaaS business. We'll also be exploring the importance of having mentors in order to refine sales processes and increase success.

Discover how email marketing can transform your business and help you stand out from the competition! You will learn how email marketing can help you transform your business.

Key Takeaways

00:03:39 Unlocking The Secrets Of Email Marketing

00:09:36 The Dangers Of Social Media: A Case Study

00:10:48 Owning Your Market: The Benefits Of Email

00:13:09 Gaining Trust From An Unfamiliar Audience

00:13:47 The Power Of Relationship Building And Content Strategy In B2b Marketing

00:15:38 Breaking Limiting Beliefs To Increase Persuasion And Trust For A Sale

00:21:56 Scaling A Business Easily With Webinar Software

00:36:28 The Benefits Of Software For Remote Companies

00:37:33 Reducing Friction And Being Easy To Work With

00:39:40 Mentorship And Overcoming Challenges In Business

Tweetable Quotes

[30:01] "Email is truly an asset that you can use to do so many things; you can send them to book a call, you can tell them about webinars or whatever, but it's really about the email list."

[35:26] “It's always about the time. When you have software, it's just something that it saves people so much time.”

[44:02] “One of the greatest benefits to mentors is helping to see the world differently.”

SaaS Leadership Lessons

1. Having a portfolio of case studies can help build trust with potential customers

2. Streamlining processes and creating content can save time for entrepreneurs

3. Time is the most valuable currency, not money

4. Keeping an open mind and learning as much as possible can lead to success

5. Understanding customer needs and speaking their language is key to successful marketing

6. Leverage the power of email to grow your SaaS business

Guest Resources

Facebook - https://www.facebook.com/convertfromemail

Twitter -https://mobile.twitter.com/ervinangsp

LinkedIn - https://www.linkedin.com/in/ervin-ang-2b895b155/

Resources Mentioned

Loom - https://www.loom.com/

Email - https://convertfromemail.ac-page.com/

Episode Sponsor

Today’s episode is sponsored by Champion Leadership Group. Get free growth tools, and map out a growth plan to scale your SaaS business beyond $10M. Travel with fellow SaaS entrepreneurs on your growth journey using a proven methodology that is mentor-guided, results-focused, and peer-supported. Celebrate wins and quickly rebound from setbacks to achieve profitable growth, impact, and freedom. Unleash your SaaS growth at championleadership.com

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/