251 Nikita Bykadarov - Spinning Spam Into Gold: Crafting Cold Email To Warm Your Market

Cold email isn't dead—it's evolving! In this episode of SaaS Fuel, Jeff Mains sits down with Nikita Bykadarov, founder of MailDoso, to uncover the secrets to sending cold emails that land in inboxes (not spam folders). With 8,000+ customers onboarded in just one year, Nikita shares his top strategies for optimizing email infrastructure, improving sender reputation, and driving real B2B results.

Whether you're struggling with low response rates or worried about damaging your email reputation, this episode provides actionable tips you can implement right away to get better inbox placement and higher engagement.

Key Takeaways

00:00 – Intro: Why cold email still works in 2025

02:00 – Understanding mailbox reputation: What Google and Microsoft think

04:15 – The biggest mistakes that land emails in spam

07:40 – Why sender reputation matters more than open rates

10:30 – How to warm up a new domain properly

14:50 – Spam filters are evolving – Here’s how to stay ahead

18:20 – The key cold email metrics to track

22:45 – Personalization strategies that drive engagement

26:10 – How MailDoso helps companies optimize email deliverability

30:30 – B2B vs. B2C email strategies: What's different?

35:50 – How Google’s “Hide My Email” impacts cold outreach

40:05 – Final tips to avoid spam traps and improve response rates

43:30 – Where to learn more and get free resources

Tweetable Quotes

Cold email isn't about clever subject lines; it's about reputation and timing." – Nikita Bykadarov

"Stop focusing on open rates. Instead, track replies and inbox placement." – Jeff Mains

"Warming up your email domain is the key to long-term deliverability success." – Nikita Bykadarov

"One bad campaign can tank your entire domain’s reputation—email smart!" – Jeff Mains

"The key to cold email success? Quality over quantity—always!" – Nikita Bykadarov

SaaS Leadership Lessons

Reputation is Everything: Your email success depends on your mailbox reputation. Avoid sending from low-reputation inboxes to prevent permanent damage.

Domain Warming Matters: Proper domain warming ensures a gradual increase in sending volume, helping to build trust with email providers.

Avoid Spammy Tactics: Emails loaded with generic sales pitches are bound to fail. Focus on value and personalized messaging.

Metrics That Matter: Track positive engagement (replies, clicks) over vanity metrics like open rates.

Cold Email is NOT Dead: When done right, it remains a powerful tool for lead generation and B2B growth.

Guest Resources

nikita@maildoso.team

Website: https://getmaildoso.com/

Linkedin: https://www.linkedin.com/in/nikita-bykadarov-2b6a6755/

Episode Sponsor

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/

SaaS Fuel Resources

Website - https://championleadership.com/

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