Episode 135

135 Alex Boyd - B2B Community Mastery: The Untapped Power of Engagement

Another power-packed episode of the SaaS Fuel Podcast. Our guest today is the one and only Alex Boyd, the brain behind Aware, a LinkedIn commenting tool, and the mastermind at RevenueZen, a B2B growth agency. We're diving deep into the realms of sales, marketing, and social media on a journey that's anything but linear.

In this episode, Alex Boyd faced a make-or-break moment, deciding to pivot their initial idea for more user value. Discover the art of balancing a cool product with must-have utility. Forget flashy ads – we're delving into the power of authentic connections through community building for effective demand generation.

Alex spills the beans on community-led growth, emphasizing the human touch in marketing and maximizing results with minimal resources. Starting a community? It's not about the tools initially; it's about nailing down your strategy aligned with big business goals.

This episode isn't your typical chat. It's a candid discussion offering actionable strategies for B2B engagement. Grab your drink, settle in, and let's dive into the wisdom of building communities. Stay tuned!

Key Takeaways

00:00 - Accidental entry to sales from client services.

00:37 - Became top seller with self-devised process.

01:08 - Transition from sales to a B2B marketing agency founder.

01:36 - Aware V2, a revamped product following initial struggles.

02:14 - SAS generates high-quality marketing discovery calls.

02:59 - Concept of social selling as helping people publicly.

03:33 - Resulted in $5.2 million revenue sourcing via social selling.

04:13 - Engagement on LinkedIn for business development.

04:36 - Aware enables creation of customized engagement feeds.

06:15 - Version one was a "classic SaaS mistake" of a cool product.

Tweetable Quotes

"SaaS is about generating top-notch, high-quality discovery calls through marketing." - Alex Boyd 02:14

"Social selling is about helping publicly and taking that to sales offline." - Alex Boyd 02:59

"Engage on LinkedIn intelligently; it can significantly develop your business." - Alex Boyd 04:13

"Community marketers often get asked about tools, but strategy goes beyond just the tools." - Jeff Mains 14:10

"It's not about the tool first; focus on the problem you're solving." - Jeff Mains 17:30

"As long as it's quality content, it's bound to make an impact." - Jeff Mains 38:13

SaaS Leadership Lessons

1. Real-world Pivot Wisdom: Ever faced that "to scrap or not to scrap" dilemma? Our team sure did. Lesson one? Sometimes, it's okay to say goodbye to Plan A if it's not ringing the user value bell. We rethought, rebuilt, and voila—engagement soared!

2. Beyond Cool - Make it Essential: Being the coolest cat in the SaaS alley isn't enough. Lesson two is about more than just flashy features. Your product needs to be the trusted sidekick users can't live without.

3. Community Over Conventional: Lesson three spills the beans on B2B marketing: communities trump cookie-cutter tactics. Forget the overhyped channels; building a real, engaged community can be the game-changer you've been searching for.

4. Human Touch in a Digital World: Craving genuine connections in a world of digital noise? So were we. Lesson four? Community-led growth is no spectator sport. It demands your time, care, and a personal touch. Don't just outsource; cultivate those real connections.

5. Strategy First, Tools Second: Ever felt overwhelmed choosing between platforms for your community? Lesson five clears the fog: Start with strategy. Define your community's purpose, audience, and goals. Then, pick tools that dance to that strategic tune.

6. Automate the Boring, Not the Soul: Let's talk automation. Lesson six is about finding that sweet spot. Automate the mundane, sure, but keep the soul intact. Cruise control for the routine, but never sacrifice the human touch that makes your business stand out.

7. Humanize the Critical Moments: When things get complex, go human. Lesson seven? Your personal touch is the secret sauce for sticky customer issues, employee bonds, and partnerships. Relationships deepen when humans step in. How can you make each interaction unforgettable?

8. Feedback: Your North Star: Lesson eight is all about the power of feedback loops. Constantly check the pulse of your automation and personalization. It's not a one-and-done deal; it's a dynamic dance of listening, adapting, and evolving.

Guest Resources

linkedin.com/in/alexcboyd

useaware.co

https://revenuezen.com/

Episode Sponsor

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