Episode 89

089 Charles Dairo - Driving Innovation in Process Management

Join us today on our SaaS Fuel™ Founder Episode as we interview Charles Dairo, co-founder of Beezop. Charles’ journey into process management innovation began with the common frustration experienced by many business owners: the struggle to maintain consistency in work processes.

However, instead of letting this disappointment hinder him, Charles channeled it into something productive and beneficial. Together with his partner, Marieanne, a seasoned consultant specializing in streamlining small business operations, he co-founded Beezop, a software solution designed to simplify process management. Despite encountering numerous challenges along the way, such as the search for a technical co-founder, they persevered in bringing Beezop to life. Their determination paid off when Hope joined the team, bringing fresh ideas and spearheading product innovation. This played a pivotal role in their self-funded venture, cementing Hope's significance in the project's success.

This is one journey resembling an inspiring tale of resilience and determination, powered by a simple desire - to have an uncomplicated life for businesses everywhere.

Key Takeaways

[00:00:00] - Jeff kicks off the episode by tackling the significance of Independence Day and the spirit of freedom both in the holiday and entrepreneurship, highlighting the essence of commemorating the idea of freedom and honoring the audacity, courage, and tenacity of entrepreneurs.

[00:03:05] - An emphasis shared by Jeff about the parallel between the pursuit of independence during the founding of the United States and the entrepreneurial journey points out that entrepreneurs are modern-day explorers and pioneers, seeking the freedom to innovate, disrupt, and make a difference.

[00:06:56] - Jeff features two nonprofits: Wounded Warrior Project and Nova Ukraine and encourages listeners to share their support through a donation to make the ongoing fight for freedom possible and give assistance to wounded service members and the Ukrainian people.

[00:08:15] - Introduction of Charles Dairo, CEO and co-founder of Beezop. 

[00:15:54] - The Importance of a Technical Co-founder who can think long-term and own the vision for technology.

[00:17:20] - Competing with Big Players by focusing on simplicity and ease of use. 

[00:22:08] - Challenges in Building Beezop like finding a technical co-founder and marketing a product that serves a wide range of industries.

[00:25:08] - The Power of Storytelling as a Marketing Strategy 

[00:28:39] - The Need for Integrations and Future Plans 

[00:31:31] - The Potential Impact of AI on Process Creation and Understanding

[00:33:55] - The difference between Visual and List-Based Process Creation

[00:37:27] - The Magic of Importing Processes from Other Solutions

[00:39:06] - Lessons Learned as an Entrepreneur is to have patience and that it takes time and effort in building a company.

Tweetable Quotes

"In the world of process management, innovation is the driving force for success." - Jeff Mains [00:00:15]

"Tracking employee progress during onboarding is essential, and Bzop provides a solution that simplifies the process." - Charles Dairo [00:16:40]

"Integrations are essential in today's business landscape. They unlock new possibilities and enhance efficiency." - Jeff Mains [00:19:30]

"The implementation of AI technology in Bzop is a game-changer, automating and simplifying process creation and understanding." - Charles Dairo [00:29:50]


"As an entrepreneur, building a strong team is crucial for success. Collaboration and complementary skills are key." - Charles Dairo [00:47:20]


"Collaboration and storytelling are key to connecting with potential customers and conveying the value of your product." -  Jeff Mains [00:50:10]

SaaS Leadership Lessons

  1. The importance of fostering a culture of innovation and continuous improvement within an organization. There is a need to understand the process dynamics and the role the founders play in driving organizational success.
  2. When cornered in a complex situation where a major disruption occurs in the organization, challenging the very foundation the founders built. The unexpected turn could be overcome by confronting the limitations of the previous methods and seeking innovative solutions to overcome the obstacles ahead.
  3. Caught between conflicting options, there should be the need to adapt and make tough decisions.  This is the moment to tap one’s leadership skills and draw upon one’s experiences to find the best path forward.
  4. Full of determination and resilience, regrouping the team while embracing a new approach rooted in adaptive leadership. There should be open communication, collaboration, and the exploration of uncharted territories. Undergoing a process of experimentation and learning from failures, all work together to find innovative solutions to the challenges they face.
  5. Always possess an adaptability attitude in the face of unforeseen circumstances and the necessity of empowering and trusting the team to explore new ideas. It is significant to embrace challenges as opportunities for growth and drive positive change within organizations.

Guest Resources

Charles Dairo (LinkedIn): linkedin.com/in/charlesdairo

Charles Dairo (Email): charles@beezop.com

Charles Dairo (Twitter): https://twitter.com/charles_dairo

Beezop: https://beezop.com/

Resources Mentioned

Beezop: https://beezop.com/

Wounded Warrior Project: http://www.woundedwarrierproject.org/

Nova Ukraine:  https://novaukraine.org/

Alexander Group: https://www.alexandergroup.com/

Episode Sponsor

Instead of a sponsor today I want to highlight 2 non-profits. 1st is the Wounded Warrior Project. Freedom isn’t free. For the last 20 years, Warrior Project (WWP) has come alongside wounded service members returning home from conflicts and active duty. Over that time their post-service needs have evolved beyond physical recovery - which is still key - like long-term rehab, plus mental health, career counseling, and advocacy for veterans and their families. Donations right now on Independence Day are doubled. $50 = $100, $100 = $200, $500 = $1,000. Donate at WWP

The 2nd is supporting the ongoing fight for freedom for the Ukrainian people. The last time I was there was THEIR Independence Day. 30 years of freedom and independence, under siege by a tyrannical madman. In addition to WWP, consider a Dalmatian to NovaUkraine who has their hands full, providing food, water, necessities, and basic resources to the people of Ukraine. These guys are the real deal, in the country, on the ground, and have the logistical capabilities to get things where they are needed the most. Learn more and donate at novaukraine.org Links to both are on our site at SaaSFuel.com  Support at home and/or abroad. Consider making a donation to one or both to support the cost of freedom.

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/

SaaS Fuel Resources

Website - https://championleadership.com/

Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/

Twitter - https://twitter.com/jeffkmains

Facebook - https://www.facebook.com/thesaasguy/

Instagram - https://instagram.com/jeffkmains

About the Podcast

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SaaS Fuel

About your host

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Jeff Mains