Episode 85

085 Nate Grahek - Automated Accountability for Success

This week in our SaaS Fuel™ Founder Episode, Jeff is joined by Nate Grahek, the mastermind behind Sticky - a SaaS platform that helps creatives build StoryBrand websites, landing pages, campaigns, and simple web apps to help them book more clients.

Nate reveals how he managed to rake in a cool million in annual recurring revenue in just 16 months, all while keeping his focus on customer lifetime value (LTV). But that's not all - he also dishes on the challenges of hiring and managing development teams, and the value of masterminds in the world of business. Overall, Nate's insights and experience provide valuable lessons for any entrepreneur looking to build a successful SaaS business.

Don't miss out on the opportunity to gain valuable insights and hear fascinating stories from Nate! Make sure to tune in to the latest episode of the SaaS Fuel podcast.

Key Takeaways

[00:01:20] - Jeff talks about the movie Rocky and how it inspires resilience in entrepreneurship and in life.

[00:03:04] - The importance of resilience in bouncing back from defeat, and how it requires perspective, a growth mindset, and a strong sense of purpose.

[00:08:20] - Nate Grahek and Sticky, a SaaS platform that helps creatives build StoryBrand websites, landing pages, campaigns, and simple web apps to help them book more clients.

[00:11:03] - The importance of pricing and how he learned that a low price point can lead to churn.

[00:16:12] - Discovering the concept of fractional CMO and how it can be used to solve bigger problems in a part-time way.

[00:19:54] - Marketing for technical founders, how it can unlock scaling, and the value of authentic marketing that meets customers where they are.

[00:24:05] - Focusing on LTV across the revenue spectrum, and the risks of chasing customers with a feature war instead of winning them in more meaningful ways.

[00:27:45] - Lifetime Value (LTV) and how it can buy time for a company, especially during downturns.

[00:33:37] - The benefits of providing a done-for-you premium setup call for customers and how it can lead to raving testimonials.

[00:37:09] - How Nate increased the completion rates of a training program by asking powerful questions and sending personalized messages.

[00:42:06] - Tips on motivating clients without making them feel ashamed or angry.

[00:47:00] - Using the power of words in marketing and messaging to appeal to a person's sense of identity.

Tweetable Quotes

"Resilience is that part of the human spirit that refuses to bow down in the face of adversity." - 00:03:59 Jeff Mains

"The best product doesn't always win." - 00:21:58 Nate Grahek

"Everything's so fleeting and short-lived that your marketing in a lot of ways has to be sticky." - 00:10:12 Nate Grahek

“It gives me goosebumps to this day like the things they would write were so meaningful and it would sound irresponsible and cheesy and cringe if I tried to strike that same tone but they were talking about their families about providing for their children it was just really meaningful stuff." - 00:37:57 Nate Grahek

"There's a lot of utility of why people sign up for you or why somebody leaves the competition. It can be so much bigger than features and about they want to be a person that uses your software." - 00:47:10 Nate Grahek

“The most important ingredient and a website that connects with people is clear words in the right order.” - 00:50:56 Nate Grahek

“And that's where you really thrive, is when everybody is really focusing on what they do best.” - 00:52:30 Jeff Mains

SaaS Leadership Lessons

As entrepreneurs, setbacks and defeats are inevitable, but it is how we respond to these challenges that define our journey toward success.
Pricing strategy is a vital component of building a sustainable business. By prioritizing customer lifetime value, emphasizing quality and differentiation, implementing value-based pricing, continually delivering value, and maintaining adaptability, you can develop a pricing strategy that supports your business's long-term growth and success.
Approach clients in a gentle way without making them feel ashamed or embarrassed. By going back to the beginning and asking clients why they signed up and what's important to them, it helps to understand their needs and start at step one, no matter what day it is.
By embracing a customer-centric mindset, demonstrating empathy, building relationships and trust, leveraging technology for continuous improvement, and cultivating a service-oriented culture, you can harness the power of human connection in the digital realm.
Appealing to people's identity in marketing and messaging is a powerful tool that can drive customer engagement and loyalty. By tapping into aspirations, knowing your audience, crafting authentic stories, maintaining consistency in branding, and evolving with your audience, you can harness the full potential of identity-driven marketing.

Guest Resources

Nate Grahek (Linkedin): https://www.linkedin.com/in/ngrahek

Nate Grahek (Twitter): https://twitter.com/nategrahek

Sticky (Website): https://www.stickymarketingtools.com/

Resources Mentioned

Sticky (Website): https://www.stickymarketingtools.com/

Zapier: https://zapier.com/

Trello: https://trello.com/

Teachable: https://teachable.com/

The Compound Effect: https://books.google.com.ph/books/about/The_Compound_Effect.html?id=EmZGDgAAQBAJ&redir_esc=y

Start With Your Why: https://simonsinek.com/books/start-with-why/

VideoAsk: https://www.videoask.com/

Magic Words: https://jonahberger.com/magic-words/

Go Put Your Strengths To Work: https://books.google.com.ph/books/about/Go_Put_Your_Strengths_to_Work.html?id=JV-mMBK8q-0C&redir_esc=y

Episode Sponsor

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