Episode 78

078 Bobby Gillespie - Brand Building Strategies And Tactics

In our SaaS Fuel™ Expert Series this week, Jeff is joined by Bobby Gillespie, a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design.

Bobby highlights the significance of addressing the obstacles and symptoms hindering brand growth and suggests seeking assistance from consultants or advisors to overcome these challenges. The discussion underscores the impact of employee satisfaction on marketing, stressing the power of word-of-mouth recommendations. Bobby also encourages entrepreneurs to stay true to their core values, advocating for their beliefs, while also recognizing the importance of investing in growth, even during difficult times. The conversation critiques companies that have an excessive number of core values or buzzwords, emphasizing the value of authenticity and developing unique values that align with one's own brand. Ultimately, the key message is to remain authentic and genuine in order to stand out in a competitive market.

Key Takeaways

00:00:00 Weekly Tips And Strategies For SaaS Founders Transitioning To Leading An Organization

00:04:50 Introduction To Bobby G And Propr, A Brand Strategist And Creative Agency

00:08:54 Importance Of Defining Your Brand And Maintaining It Over Time

00:13:03 The Cost Of Not Marketing

00:17:43 Investing In Growth During A Downturn With Limited Resources.

00:20:27 Brand Purpose: Going Beyond The Noble Goal Of Saving The World

00:23:35 Focusing On Customers And Champions For Impactful Marketing The Passage Discusses The Importance Of Focusing On Customers And Ch

00:26:05 Considerations For Advertising On Social Media

00:28:30 Understanding The Importance Of Brand Personality And Targeting Ideal Clients

00:30:35 Motivation For Fighting And The Importance Of Gut Instinct

00:34:10 The Empowering Concept Of Brand Personification

00:37:49 Making Informed Decisions As A Company To Ensure Sustainable Growth

00:42:28 The Importance Of Constant Improvement In Business

00:45:27 The Power Of Word-of-mouth Marketing

00:48:14 Reasons For Writing A Book.

00:51:43 Investing In Branding For A Stronger Legacy

Tweetable Quotes

"How is this built to perform is the question that every in-house marketing person should be asking their creative consultants or agencies." - Bobby Gillespie (18:24)

"Your brand is your reputation. So what message is it sending for our advertising on Twitter with all the Musk Madness?" - Bobby Gillespie (24:49)

"Creativity without parameters is just daydreaming and hoping. But creativity with those parameters in place enables innovation." - Bobby Gillespie (34:35)

"Don't remember 11? Who's gonna remember 11, right? And who's gonna at how or 11 words actionable, right?" - Bobby Gillespie (40:58)

"The whole reason we did that was because of factories, well, factories don't really exist anymore, at least in this country. So why do we maintain the factory work schedule?" - Jeff Mains (44:48)

"The best way to market your business is to create a culture that people are excited to be a part of." - Jeff Mains (51:43)

SaaS Leadership Lessons

1. Define your brand and maintain it over time.

2. Focus on customers and champions for impactful marketing.

3. Make informed decisions to ensure sustainable growth.

4. Embrace curiosity and constant improvement in life and work.

5. Invest in branding for a better legacy.

6. Condense core values and brand pillars in the tech space.

7. Establish a feedback loop with employees, customers, and users to stay connected with your purpose and continuously improve your offerings.

8. Prioritize investing in a brand that generates excitement and loyalty among people.

Guest Resources

Bobby G (Linkedin): https://www.linkedin.com/in/thatbobbyg/

Propr Design (Website): https://propragency.com/

Propr Design (LinkedIn): https://www.linkedin.com/company/propragency/

Propr Design (Instagram): https://www.instagram.com/proprdesign/

Book: https://propragency.com/build-your-brand-book/

Resources Mentioned

Propr Agency (Website): https://propragency.com/

Build Your Brand Book: https://propragency.com/build-your-brand-book/

Seth Godin: https://www.sethgodin.com/

NetSuite: https://www.netsuite.com/portal/home.shtml?noredirect=T

QuickBooks: https://quickbooks.intuit.com/https://quickbooks.intuit.com/

Apple: https://www.apple.com/

Patagonia: https://www.patagonia.com/home/

Harley Davidson: https://www.harley-davidson.com/us/en/index.html

MacBook Pro: https://www.apple.com/macbook-pro/

Episode Sponsor

Instead of a sponsor spot today I want to spotlight 2 non-profits that I’m a fan of and we support as a company. The first is Tunnel to Towers. They began out of 9’11 and provide mortgage-free homes to Gold Star and fallen first responder families with young children. They also build specially-adapted smart homes for catastrophically injured veterans and first responders Learn more and donate at T2T.org.

And the 2nd is NovaUkraine which has its hands full, providing food, water, necessities, and basic resources to the people of Ukraine. These guys are the real deal, in the country, on the ground, and have the logistical capabilities to get things where they are needed the most. Learn more and donate at novaukraine.org

Links to both are on our site at SaaSFuel.com Support at home and/or abroad. Consider making a donation to one or both in honor of Memorial Day.

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/