Episode 48

048 Becca Kay - Astronauts & Unicorn Suits: Stand Out in a Crowded Market with Intentional Branding

Join us today on our SaaS Fuel™ Expert Series as Jeff rides with waves with Becca Kay, a purple-haired marketing genius who boldly stands out from the crowd to make her company enchantingly unique. Becca is co-founder and COO of Dingus and Zazzy, an unlimited flat-rate marketing subscription that companies can hire month-to-month, contract-free. With her unique approach to standing out in the marketplace, Becca is helping companies embrace their uniqueness, make memorable impressions, and unequivocally stand out from the crowd.

In this episode, we discuss topics such as avoiding long-term subscriptions, incentivizing good ideas, and hiring the right people. Becca’s creative and kooky ideas make D&Z stand out from the crowd and create a positive impact. In a super twist of entrepreneurial freedom, hear about her adventures on a six-month backpacking trek through South America while working remotely as a senior leader. She pushed ordinary or boring off a cliff and lives life on an extraordinary level serving clients, employees, and nonprofits. Amazing!

Key Takeaways

00:03:16 Standing Out Together: Blazing A Trail

00:06:02 The Birth Of An Unlimited Flat Rate Marketing Subscription

00:10:46 Finding Your Uniqueness. Foreground vs Background

00:11:02 Breaking Through The Noise: Strategies For SaaS Founders

00:13:12 Crazy Ideas is Also A Matter of Trial and Error

00:12:18 Standing Out In Your Pitch: Advice For Brands

00:16:57 Embracing Weird Ideas For Sales

00:18:21 Creating A Fun Booth Experience

00:19:21 Weird and Unique Ideas is Purely a Team Effort

00:20:32 Sourcing Ideas From Every Team Member

00:23:12 Finding A Niche In The Subscription-free Marketing Space

00:24:19 Training Benefits Non-Profits

00:28:01 Balancing Client Needs and Training Staff For Success

00:32:22 The Importance of Maintaining Their Culture as They Grow

00:33:35 Incentivizing Good Ideas And Retaining Great Employees

00:35:21 The Impact Of International Companies On Language And Team Building

00:36:05 Working With Cool People is One of the Things That Can be Proud Of

00:37:36 Bringing In People Who are Going to be Good to Our People

00:40:46 Biggest Lesson: Willing to Try Anything

00:42:02 Exploring Job Opportunities In Smaller Cities

00:44:14 How Mentors, Friends, and Families Can Provide Guidance and Wisdom

00:44:17 The Benefits Of Having An Experienced Resource In Your Base Camp System

Tweetable Quotes

“Even if you don't sign up, you might tell a friend. So knowing what impact your sales team is making matters.” 00:11:51 - Becca Kay

“Intentional and authentic. I think that's what that company is. They're not unicorn suits and astronauts, but that is who they are as a company, I think. And that's something that really fits.” 00:15:34 - Jeff Mains

“Because if you like where you work and you like your friends, you're going to want to work with your friends. I'm very lucky.” 00:32:15 - Becca Kay

“So it doesn't have to be elaborate costumes or song and dance, it just has to be impactful and intentional.” 00:15:26 - Becca Kay

“We're all people at the end of the day. Even our most senior person in the company. Even me. I make a mistake. We're people.” - 00:25:54 - Becca Kay

“Because if you like where you work and you like your friends, you're going to want to work with your friends.” 00:32:57 - Becca Kay

SaaS Leadership Lessons

1. Listen to ideas from all members of the team and incentivize them to come up with new ideas.

2. Have a mentor. Don’t have one? Get one!

3. Encourage people to take breaks and refill their tank

4. Stand out and make a memorable experience for prospects

5. Use personality assessments and video interviews to ensure great hires

6. Small human touches are important in making an impactful brand

7. Stand out and make an impactful sales pitch. Elaborate costumes with song and dance, optional but extremely memorable.

8. Create an environment where team members can hang out and get to know each other free of deadlines, due dates, clients, and expectations, all of which are vital.

10. Incentivize team members to share their ideas and opinions to foster creativity and innovation in the workplace.

11. There's no such thing as a bad idea until you try it.

12. Make sure your team values each other as people, knows how to communicate clearly, and treats others with excellence and respect.

Guest Resources

Becca Kay (Linkedin): https://ca.linkedin.com/in/rebeccarkay

Dingus & Zazzy (Website): https://dingusandzazzy.com/

Dingus & Zazzy (Linkedin): https://ca.linkedin.com/company/dingus-zazzy

Dingus & Zazzy (Instagram): https://www.instagram.com/dingusandzazzy/?hl=en

Dingus & Zazzy (Facebook): https://www.facebook.com/dingusandzazzy/

Episode Sponsor

Today’s episode is sponsored by the book Small Fish Big Pond: Building a World-Class Business That Swims Circles Around Competitors. Why do some companies achieve explosive growth while others sink into the depths? Why do some companies inspire fierce brand loyalty while others are meh? What can SaaS leaders learn from fish? Small Fish Big Pond delivers powerful marketing and leadership lessons guaranteed to change the way clients relate to and interact with your company. It includes stepxstep frameworks and growth tools to get lightning-fast results. Get your copy today at smallfishbigpond.com use the code SaaSFuel to unlock special bonus content.

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/