Episode 35

035 Angelo Coletta - The Future of the Buying Journey is Here

Angelo Coletta is the Founder and CEO of Zakeke, a platform to help brands build engaging customer experiences through customization and personalization. They do this by using 2D, 3D, and augmented reality. What Zakeke is doing for the B2B customer journey is unreal.

Today, Angelo joins the show to share his journey as a serial entrepreneur. He provides his thoughts on building a diverse team, innovation and the secret to resilience.

Episode Sponsor

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/

Key Takeaways

03:10 – Jeff introduces today’s guest, Angelo Coletta, who joins the show to discuss his journey as a serial entrepreneur and the origin story of Zakeke

13:16 – Lessons learned in bringing solutions to market

18:23 – Evaluating talent and building a world-class team

25:19 – How Angelo builds a diverse team

31:06 – Angelo speaks to his approach to innovation

35:13 – What the future holds for virtual reality, augmented reality, and artificial intelligence

39:03 – Lessons Angelo has learned and challenges he has overcome as a muti-Founder and multi-exiter

43:26 – The secret to resilience

45:47 – Jeff thanks Angelo for joining the show and lets listeners know where they can go to connect with Angelo and learn more about Zakeke

Tweetable Quotes

“It’s fantastic to be brilliant. But first of all, you have to be effective. You have to work. So, the lesson is you have to create a team that can go deeper to understand the real needs of the market you want to serve, and then spend time to create the best solution to make it simpler.” (16:23) (Angelo)

“I think that, in general, it’s better to have goals that could be very, very difficult to reach. This will give you a long term vision. Success is not only to get more or less money. It’s always how you do it.” (22:25) (Angelo)

“One of the competitive advantages that you have to practice is to not make the same things that all of your other competitors are making.” (28:15) (Angelo)

“You have to cultivate this kind of approach that the effort to create new things keeps you feeling like a young boy for all your life.” (32:29) (Angelo)

“There’s a moment in a journey where everything looks like a Black Hole. There are problems everywhere in your organization. Maybe you are in that moment with some cash problem. There’s a moment where you’re gonna really be able to solve problems, but you have to trust yourself and the organization that there is always a solution. And don’t panic.” (40:22) (Angelo)