Episode 24

024 Anne Cheng - Understanding Algorithms, Predictive Analytics & Other AI Technologies

Anne Cheng is the Founder and CEO of Supercharge Lab, a leading US-incorporated Artificial Intelligence company, applying their cognitive AI technologies to client acquisition and marketing strategies for their clients globally. Anne is a serial entrepreneur who sold two of her previous startups and is all about innovation, social enterprise and humanitarian causes. She spends her time helping small businesses improve their efficiency and build sustainable innovations that can impact humanity.

Today, Anne joins the show to talk about AI technologies, predictive science and analytics, and the critical role human connection remains to play in Artificial Intelligence.

Episode Sponsor

Small Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’

Champion Leadership Group – https://championleadership.com/

Key Takeaways

01:18 – Jeff introduces today’s guest, Anne Cheng, who joins the show to share her experience as a serial entrepreneur and what inspired her to launch Supercharge Lab

08:51 – Anne explains the technology behind Sigmund AI

12:28 – Prediction science and avoiding self-fulfilling prophecies

14:31 – How SaaS companies can use predictive analytics to help grow their businesses

18:33 – Return on ad spend and understanding algorithms

22:22 – Working in different geographies and with different cultures and how Anne’s adaptability has aided her as an entrepreneur

25:23 – Is AI going to take over the world?

26:45 – Jeff takes a moment to thank one of today’s sponsors, Small Fish, Big Pond

27:25 – The most important lesson Anne has learned during her career

29:26 – The role mentors have played in Anne’s success and how Anne is paying it forward

32:07 – Advice Anne would give to her younger self and what the future of technology will look like

34:58 – Jeff thanks Anne for joining the show and lets listeners know where to learn more about Supercharge Lab

Tweetable Quotes

“So, what’s missing here? What’s missing is data. What’s missing is intelligence. What’s missing is the ability to peer into the future. And so, how I started Supercharge Lab was literally this fascination with what triggers the cognitive process of decision-making behavior.” (07:23) (Anne)

“At the end of the day, if you’re not solving a problem, you’re not going to make any sales. And vice versa, if you have all the solutions but you cannot engage with a person on their level, you’re going to fail.” (12:12) (Anne)

“AI is ninety percent data and ten percent actual programming. So, I think one of the biggest problems with AI is people not understanding how to do data engineering. So, I think it’s important to connect the dots with data and help people to see that it’s not that difficult when it comes to data.” (17:27) (Anne)

“I think that’s something that diverts from the first platform-to-platform. So, I’m sure you know that Facebook and Google’s algorithms have been changing. Particularly in the last couple of weeks and months you see a whole lot of changes in the traffic and in the way things work on Facebook from the new iOS APIs. At the end of the day, it diverts from platform-to-platform... and boils down to one thing called experimentation.” (19:01) (Anne)

“I think [my adaptability] has served me well. I think it’s helped me to connect with people on a very human level. As much as I am such a purveyor of what AI can do for understanding why we make decisions, at the end of the day, without that human connection AI can only do that much.” (24:18) (Anne)

“I fail for many reasons. And, the biggest lesson I’ve learned is that failing is not final. I think the biggest thing we need to know is that there’s always a comeback. You just have to keep going.” (28:09) (Anne)