Episode 4

004 Tadej Bogataj - Solving Complex Problems in eCommerce with Simple Solutions

Tadej Bogataj is the co-founder of CartBoss, a service for recovering abandoned carts with text messages on autopilot. He is a former developer who is now focused on running day-to-day operations as a SaaS founder and achieving long-term growth goals at CartBoss.

Today, Jeff and Tadej touch on eCommerce strategies, how the global eCommerce market differs from that of the United States and opportunities with the emergence of the metaverse and other technological advances.

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Key Takeaways

01:46 – Jeff Mains introduces today’s guest, Tadej Bogataj who joins the show to talk about the

fascinating work he’s doing at CartBoss using text messages to recover abandoned eCommerce carts

08:25 – Early challenge that text message solutions pose and the value of removing friction

15:56 – Adapting to a global market in eCommerce

19:41 – Building eCommerce strategies and reducing churn rate

26:01 – User-interface and dashboards

32:07 – The biggest lesson Tadej learned as the founder of a startup

34:53 – Opportunities for ecommerce with the emergence of the metaverse

38:54 – Two influential books that Tadej highly recommends

43:48 – Jeff thanks Tadej for joining the show and lets listeners know where to follow him and learn more about CartBoss

Tweetable Quotes

“There was one statistic that we were even more interested in, specifically because of abandoned carts. Ninety-three percent of text messages get opened within the first three minutes of receiving them. That’s a nice statistic, especially when it comes to abandoned carts.” (05:46) (Tadej)

“The results spoke for themselves because when you tell someone, ‘Hey, you’re gonna have at least a 2,400% return on investment. Just try it out,’ it’s not a problem.” (08:37) (Tadej)

“In the EU, the click thru rate for the first text message that most of our clients use is usually around 40%, which is the same as the U.S. But the return on investment in the U.S. is lower by 20-30%. But, in the U.S. the second text message with the discount is 40-60% higher than in the EU because people in the EU don’t care as much about the discount. They do care about being notified or getting the feeling that the brand has some personal touch.” (17:52) (Tadej)

“We just want our users to grow their businesses. That’s the only thing we’re trying to achieve. We’re just trying to learn how to make it easier for them. And, in the end, when they see it’s a plug-and-play solution and it brings them new orders on autopilot, they just put the account on auto-refill.” (23:38) (Tadej)

“There’s a saying in web development. ‘Make everything possible in three clicks.’ The same goes for dashboards.” (27:47) (Tadej)

“The future of eCommerce for businesses is optimization of costs.” (37:19) (Tadej)

“It’s really easy to get caught up in ego thinking that your ideas are the best because you started the company, and you grew it this far.” (42:09) (Tadej)