001 Neil Gordon - Effective Communication & How Contrast Creates Clarity

In this episode, Jeff welcomes Neil Gordon to the show to discuss his background and the work he’s doing to help entrepreneurs attract high-level clients, increase their revenue, and elevate their status.

Neil shares one of the most important skills needed to attract clients, how to talk about your company and yourself in a way that’s engaging and prompts curiosity from other people. He discusses the idea behind having a Silver Bullet, an effective yet simple elevator pitch that, when communicated effectively, should leave your prospective client with chills.

Jeff and Neil speak to the importance of genuine connection and engaging prospects through empowerment and possibility. Finally, Neil provides some best practices on how to keep things conversational and stresses the value of relationship building.

Key Takeaways

03:08 – Jeff Manes introduces today’s guest, Neil Gordon who joins the show to share his background and the work he does with speakers, authors and thought leaders

08:25 – How to connect in a truly genuine way 

15:36 – The Silver Bullet 

18:08 – Neil provides a simple exercise for creating your own Silver Bullet 

25:08 – Engaging prospects through possibility and empowerment 

31:47 – Neil recaps the first three parts of constructing an elevator pitch that gives people chills 

33:00 – Jeff takes a moment to thank today’s sponsor, Champion Leadership Group 

33:51 – Part Four of constructing an effective elevator pitch 

38:47 – Neil provides some best practices for keeping it conversational 

43:41 – Jeff thanks Neil for joining the show and lets listeners know where to follow him

Tweetable Quotes

“I like to say my work is about persuasion without everyone needing a shower afterwards.” (07:31)

“Many entrepreneurs and influencers often struggle to attract people to their work. And what they typically think they need to do is launch into all sorts of information about themselves and try to create as much value as they can by cramming in as much about themselves as they can. But effective communication values the recipient over the sender.” (11:53)

“Contrast creates clarity. The way that we can create the kind of clarity we want so we’re not just backing into our Silver Bullet, but we’re constantly setting out to conceive of it is to contrast it with the solutions of which we least approve - the ones we deem to be epidemic failures.” (20:55)

“If we go back to that idea that effective communication values the recipient over the sender, we remember that our job isn’t to sound smart. Our job is to empower others to believe in a different possibility for themselves.” (25:57)

“What simplicity does is it breaks it down in a way that people can see themselves doing it. And that’s possibility. It’s what we’ve already talked about. It’s what we want for the people we’re marketing and selling to.” (30:59)

“At the end of the day, no matter how big a company is that you’re pitching, the person making the decision is still a person. And the relationship you have with that person, whether it’s a new one that you just had through an initial conversation or one that you’ve developed and had over time, it’s still going to affect the outcomes that you have.” (41:12)

Guest Resources

Neil’s Website – https://neilcanhelp.com/ 

Neil’s LinkedIn – https://www.linkedin.com/in/neilcanhelp/

Neil’s YouTube Channel – https://www.youtube.com/channel/UCOmpRBS2436uw4pzou9IFFw

Neil’s Twitter – https://twitter.com/neilcanhelp

Neil’s Facebook – https://www.facebook.com/neilcanhelp

SaaS Fuel Resources

Website - https://championleadership.com/

Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/

Twitter - https://twitter.com/jeffkmains

Facebook - https://www.facebook.com/thesaasguy/

Instagram - https://instagram.com/jeffkmains

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Mentioned in this episode:

Episode Sponsor

Champion Leadership Group exists to help you live into your story, create your vision, and build the life you were created for. We are entrepreneurs serving entrepreneurs while traveling together on this crazy adventure we call business.

Episode Sponsor

Champion Leadership Group exists to help you live into your story, create your vision, and build the life you were created for. We are entrepreneurs serving entrepreneurs while traveling together on this crazy adventure we call business.

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